Brand Identity & Ecommerce Website Design
A Mediterranean-inspired brand identity and ecommerce experience for a handcrafted jewellery studio in the South of France.
01 ✸ The challenge
Turning a handmade jewellery business into a distinctive premium brand
Atalaya came to me as the business was moving into its next stage of growth. The jewellery already had a distinctive handmade character, but the existing brand lacked the visual consistency and refinement needed to support a more premium position.
The challenge was to create an identity that felt elevated without losing the warmth, individuality and craftsmanship behind every piece — then translate that identity into an ecommerce website designed to showcase and sell the collection.
CLIENT
Industry
Role
Scope
02 ✸ THE APPROACH
A Mediterranean identity rooted in craft, place and personality
The creative direction was built around Atalaya’s Mediterranean roots and the story behind the brand. I developed a refined visual system combining an elegant wordmark with a custom monogram constructed from the initials of Atalaya.
A natural, muted colour palette inspired by Mediterranean landscapes brings warmth and tactility to the identity, while the typography and photography create a balance between contemporary sophistication and artisanal character.
The same visual language was then carried into the ecommerce website, creating a cohesive experience from brand discovery through to product purchase.
03 ✸ The Outcome
A cohesive brand built to support the next stage of the business
The result is a complete brand and digital identity that gives Atalaya a more established, recognisable presence while keeping its handmade character at the centre.
The new ecommerce experience brings together storytelling, product discovery and online shopping within one consistent visual system.
Distinctive Brand Identity
A custom logo, monogram and visual system designed to make Atalaya immediately recognisable.
Premium Brand Positioning
A more refined identity that increases perceived value without losing the warmth of an independent jewellery studio.
Ecommerce-Ready Experience
A cohesive online store designed around the brand, its products and the customer journey.
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